5/06/2011

Japan earthquake: engineering machinery meet the opportunities and challenges

The east coast of Honshu, Japan 9 earthquake off the coast after the earthquake caused a huge tsunami hit the eastern coast of Japan, including Miyagi, Fukushima, Iwate, Tochigi and Ibaraki Prefecture. The earthquake and tsunami have caused huge casualties and property damage, the earthquake and the earthquake affected areas of the industry production has been a heavy blow, a large number of factories forced to shut down. But no notice of construction machinery enterprises stop production. Japan is ranked top three in China construction machinery importing and exporting countries in the world construction machinery industry, also occupy a certain position. The earthquake in Japan caused a loss of construction machinery industry and the impact, but also directly or indirectly to the Chinese construction machinery market.

First, the raw material supply
According to reports, the earthquake in Japan has brought the global iron ore market, an unexpected shock. Fortunately, the Big Three secretly in iron ore prices hit 200 U.S. dollars / ton of high occasion, spot market iron ore prices in just two trading days to drop to 170 U.S. dollars / ton level. This triggered a plunge in global iron ore market may have a surplus of supply concerns. Analysts pointed out that continuing price increases for many years in the context of the three largest iron ore suppliers have increased the intensity of investment yield, a lot of money poured into the iron ore mining areas, the resulting surge in global iron ore supply . But the industry is expected after the earthquake reconstruction work will re-stimulate demand for steel in Japan, and then support the iron ore and other metal mineral prices. Because Japan is a major exporter of steel products, and the main market is China, Korea and other Asia-Pacific countries, the earthquake caused the steel mills stop production, has pushed up steel prices in China's plate class. Iron ore is the construction machinery industry products, raw materials, iron ore prices, means that the downstream firms is bound to raise prices of their products, this way, the pressure will increase product cost.
Second, engineering machinery parts

Japan is the main parts of construction machinery production base. The Japanese earthquake and tsunami on the Chinese construction machinery industry there is a certain impact, the engine supply may decline, Isuzu engine capacity or damaged, some of our imported Japanese engine manufacturers excavators, earthquakes will affect the domestic manufacturers of excavator production. Cummins engines outside Japan, mainly in production, almost no earthquake. Hydraulic parts supply side, mainly by Japan's Kawasaki hydraulic parts manufacturing, parts production base in the hydraulic quake-hit far away, the effect is smaller, so the domestic supply of hydraulic excavator production will remain stable. Japanese industrial production plummeted, despite a sharp cut-off of large firms did not, but because the core components of China's import share of a large Japanese manufacturers core components of the supply disruption is bound to affect machine sales.

Third, the China Import and Export

The disaster will stimulate Japan's growth in demand for construction machinery. In such a very significant market demand, whether for domestic or international markets of Japan, is a great opportunity. Chinese enterprises, this is a good news, our models will be domestically produced import substitution space, local production is expected to increase rapidly. Komatsu in Japan's construction machinery vehicles, spare parts and engine capacity can be reduced, and its production in China's construction machinery products will counter sales in Japan. China concrete pump truck and the crane because of the higher cost of exports to Japan are expected to increase. Japan's post-disaster reconstruction will be used in a large number of excavators, making China's construction machinery imported from Japan, especially second-hand excavator will significantly decline. It is reported that Japan is now fully stop the export of used excavators, used excavators excavator domestic market will mainly be replaced, so domestic excavator manufacturer will benefit.

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